Life and Annuities


Last Updated: April 18, 2024​

Life insurance and annuities can be an important part of your family’s long-term financial planning. They are complex financial products that need careful consideration. 

There are many types of life insurance policies. ​Shopping for the right coverage can be intimidating. Take the time to determine your needs, what you can afford, and discuss your options with a trusted advisor before you make a commitment.

Contact OCI if you have questions or complaints about life insurance or annuities. 

New Consumer Protections in Annuity Sales

Wisconsin has passed the Annuity Best Interest regulation which sets clear, enhanced standards for annuity sales so consumers understand the products, are made aware of any conflicts of interest, and are assured those selling the products do not place their financial interests above consumers' interests.​  

The following disclosure forms must be provided to consumers by individuals selling annuities:  

For more information, please refer to s. 628.347 (4m), Wis. Stat. 

NAIC Life Insurance Policy Locator Service

The National Association of Insurance Commissioners (NAIC) ​Life Insurance Policy Locator Service  provides nationwide access for assistance in locating life insurance policies and annuities.

Individuals who believe they are beneficiaries, executors, or legal representatives of a deceased person may submit a search request form. Consumer requests are encrypted and secured to maintain confidentiality.

Participating insurers will compare submitted requests with available policyholder information and report all matches to state insurance departments through the locator. The insurers will then contact beneficiaries or their authorized representatives.​​

Life Insurance Policy Locator ​ 

We are here to help​​​​

Whether it is auto, health, home, or life insurance, our Consumer Affairs team is here to help you if you have a question or concern about your insurance policy or claim. 

Phone: ​(800) 236-8517 or (608) 266-3585​​​
File a Complaint
Ask a General Insurance Question​​​​​