Each insurance business entity licensee shall, within 30 days, notify the commissioner in writing of any change in its business mailing address, business address, contact email address, location of the business records, or a change in the name and address of the Designated Responsible Licensed Producer (DRLP), per s. Ins 6.58 (6), Wis. Adm. Code .
Name Changes - Section 628.34 (1), Wis. Stat . indicates that no intermediary or insurer may use any business name, slogan, emblem, or related device that is misleading or likely to cause the intermediary or insurer to be mistaken for another insurer or intermediary already in business. Our office may deny your request to change the entity name if the new name is likely to cause consumer confusion.
By adding “agency” or “services”, the business entity would not be confused with an insurer. Without the qualifier, the name could confuse consumers and will be denied.
Doing Business As (DBA) – DBAs are not required in Wisconsin; however, requests can be sent directly to ociagentlicensing@wisconsin.gov. Our office allows for multiple DBAs however, we may deny your request if DBA is misleading or may cause consumer confusion