Press Release, October 19, 2020, Gov. Evers and Insurance Commissioner Afable Announce More Health Insurance Options for Wisconsinites in 2021 Ahead of Open Enrollment

October 19​, 2020

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Gov. Evers and Insurance Commissioner Afable Announce More Health Insurance Options for Wisconsinites in 2021 Ahead of Open Enrollment

Madison, Wis. – Governor Tony Evers and Wisconsin Insurance Commissioner Mark Afable today announced that many Wisconsin consumers will have more options for health insurance on the individual market in 2021.

In 2021, residents in 63 counties will have three or more insurance carrier options on the individual market, including those carriers that are available on Open enrollment – the annual period in which people can enroll in a health insurance plan on the individual​ market – is currently scheduled to begin November 1 and continue through December 15, 2020. Coverage starts January 1, 2021.

“Now more than ever, it is vital that Wisconsinites have access to quality, affordable health insurance," Gov. Evers said. “That's why I am encouraging folks to explore the options available on the marketplace, including health plans available from, so they can find a plan that fits their needs and their budget."

“In Wisconsin, 8 out of 10 people who enrolled in a plan last year qualified for financial assistance to lower their monthly payment," Afable said. “This year, I urge anyone who needs health insurance to learn more about their options through the marketplace. If you need help signing up for a plan or determining if you qualify for financial assistance, visit or call 2-1-1 to find an insurance expert who will help you one-on-one for free."

In 2021, 63 counties will be served by three or more insurers, compared to 61 in 2020. Counties that saw an expansion of insurers include:

  • Grant County, which went from two to three insurers
  • Florence County, which went from two to four insurers
  • Columbia, Marinette and Sauk counties, which went from three to four insurers
  • Marquette County, which went from three to five insurers
  • Shawano and Waupaca counties, which went from four to five insurers
  • Green Lake and Waushara counties, which went from four to six insurers
  • Calumet, Kenosha, Kewaunee, Manitowoc, Milwaukee, Outagamie, Ozaukee, Racine, Washington and Winnebago counties, which went from five to six insurers
  • Brown and Oconto counties, which went from six to seven insurers; and
  • Waukesha County, which went from seven to eight insurers  

An interactive map of health insurers available by county can be found here.

Many Wisconsinites will also benefit from lower rates in 2021. Rates on the individual market, which include plans available on, will be 3.4 percent lower in 2021 on average than rates in 2020. The Wisconsin Healthcare Stability Plan (WIHSP), which Gov. Evers fully funded in his 2019-2021 state biennial budget, has helped stabilize the health insurance marketplace in Wisconsin, leading to more options for consumers and lower rates.

OCI is encouraging every Wisconsinite to review their insurance coverage in preparation for the 2021 open enrollment period. Earlier this summer, OCI and Gov. Evers launched ​​ to connect Wisconsinites with free, expert help to get healthcare coverage. Available in English, Spanish, and Hmong, WisCovered helps put people in touch with assistance via phone from organizations like Covering Wisconsin and the United Way's 2-1-1 helpline. These experts can help families understand their coverage options and determine if they qualify for free coverage through BadgerCare or help paying for their premium with an individual plan from

WisCovered is the result of a public-private partnership created by Gov. Evers in 2019 to help make sure every Wisconsinite has access to affordable health insurance. The sit​e also includes a digital toolkit to help interested stakeholders promote the upcoming open enrollment period.​