Application For Domestic For Profit HMO

​​​​​​Last Updated: August 26, 2020

Application for Certificate of Incorporation and Certificate of Authority
Domestic, For Profit, Health Maintenance Organizations Insurers
Licensed Under Chapter 611, Wis. Stat.​

To view any of the listed statutes, see the Wisconsin Revisor of Statutes website 

The Office of the Commissioner of Insurance (OCI) is now accepting electronic applications for company licensure. Prior to starting the electronic filing, the applicant should gather all of the required documents and materials in an electronic format. NOTE: Once started, the filing cannot be saved or returned to later; therefore, the applicant must have all information available for a complete filing.


All applicants seeking to do insurance business in Wisconsin must first obtain a Certificate of Incorporation and a Certificate of Authority from OCI.

All applicants must follow the procedures for incorporating and licensing a domestic, for profit, health maintenance organization (HMO) insurer in Wisconsin under ch. 611, Wis. Stat. Chapter 609, Wis. Stat., as created by 1985 Wisconsin Act 29, Wis. Stat., defines an HMO as “a health care plan offered by an organization established under chs. 185, 611, 613, Wis. Stat., or issued a Certificate of Authority under ch. 618, Wis. Stat., that makes available to its enrolled participants in consideration for predetermined periodic fixed payments, comprehensive health care services performed by providers selected by the organization."


Chapter 611.13, Wis. Stat., describes the information which must be filed with OCI to obtain a Certificate of Incorporation and a Certificate of Authority for a domestic insurance corporation. All other provisions of ch. 611, Wis. Stat., should be reviewed carefully for reference to other sections and chapters of the Wisconsin Statutes, including management of the corporation and other provisions relevant to contractual arrangements with the corporation. Information on how to obtain the Wisconsin insurance laws and regulations is included at Wisconsin Insurance Laws and Regulations.

In addition to the items included as attachments to these instructions, the application should include a letter of transmittal with an index using the numerical identification system shown below. All materials marked as “Required" must be submitted with the application.

After review of all the materials filed with the application, and a determination that the applicant is eligible for incorporation, a Certificate of Incorporation will be issued by OCI. Written instructions will accompany the Certificate of Incorporation outlining any additional information necessary before a Certificate of Authority will be issued.

A statutory fee of $400.00 must be remitted after filing the electronic application to defray the costs of examining the filing. There is also an initial Certificate of Authority fee of $400.00. The applicant will be billed for this when the Certificate of Authority is issued. Checks should be made out to the Office of the Commissioner of Insurance.

Complete the NAIC Company Code Application and return to the NAIC as directed.

Questions about application procedures and licensing requirements should be addressed to:

Company Licensing Specialist


The following documents, materials, and information must be completed and submitted with the application for incorporation and/or license:

  1. Transmittal Letter (Required) - In the letter of transmittal accompanying the application, include a list of the materials being submitted as well as information which is not filed, and the reason for its omission. Number all materials and data filed to correspond with these instructions.

  2. Designation of Registered Agent (Required) - The Designation of Registered Agent form.

    Designation of Registered Agent for Service of ​Process 
    Fill and Print Version

  3. Proposed Directors and Officer Biographicals (Required) - The names, and for the preceding ten years, all addresses and all occupations of all incorporators and proposed directors and officers. Submit completed Biographical Form A for each incorporator, proposed director, and officer.

  4. Corporate Incorporation Articles and Bylaws, and Director and Officer Biographicals (Required) - For all corporate incorporators, their articles and bylaws, a list of the names, addresses and occupations of all directors and principal officers and, for the three most recent years, their annual financial statements and reports. Submit completed Biographical Form A for each director and principal officer of all corporate incorporators.

  5. Proposed Articles and Bylaws (Required) - The proposed Articles which shall be signed and acknowledged by or on behalf of each incorporator, and the proposed Bylaws.

  6. Agreements with Incorporator or Proposed Director or Officer - All agreements relating to the corporation to which any incorporator or proposed director or officer is a party.

  7. Amount and Source of Funding (Required) - The amount and source of the funds available for organization expenses and capitalization of the insurer and the proposed arrangements for reimbursement and compensation of incorporators or other persons.

  8. Proposed Compensation of Directors and Officers (Required) - The proposed compensation of directors and officers.

  9. Plan for Solicitation (Required) - The plan for solicitation of applications for qualifying insurance policies and for the corporation's securities.

  10. Non-Policy Forms - The forms to be used for stock subscriptions, certificates for shares, applications for qualifying insurance policies, subscriptions for mutual bonds and contribution notes, and the forms for bonds and notes.

  11. Proposed Capital and Initial Surplus (Required) - The proposed capital, or the proposed minimum permanent surplus and the proposed initial surplus.

  12. Business Plan (Required) - The plan for conducting the insurance business including:

    1. The geographical area in which business is intended to be done in the first five years by county. Include a chart showing the number of primary and specialty care providers with locations and service areas by county, the method of handling emergency care, with locations of emergency care facilities, and the method of handling claims for out-of-area services
    2. The types of insurance intended to be written in the first five years
    3. The proposed marketing methods
    4. A summary of the applicant's reinsurance program on business ceded, with retentions, maximum risks, types of contracts such as pro rata, excess of loss, and any other information that may be material to this part of the applicant's operation
    5. A summary of the applicant's reinsurance assumed program with retentions, maximum risks, types of business, types of contracts to be issued, and other factors which may be material to this part of the applicant's operations
    6. Brief summary of the applicant's investment policy
    7. To the extent requested by the commissioner, the proposed method for the establishment of premium rates
    8. The type of organization, including whether the HMO is to be a staff model, group model, individual practice association, or a variation of these types.
    9. A summary of feasibility studies or marketing surveys which support the financial and enrollment projections for the plan. These should include the potential number of enrollees for the first five years, the underwriting standards to be applied, and the method of marketing the organization
    10. A draft of provider agreements with sufficient detail to determine the extent of risk assumed by the provider, the method of reimbursing both primary and specialty providers, including any hold-harmless provisions; the terms for modifying or cancelling the agreement; and any method of sharing profits or recovering operating losses through assessing providers or adjusting the capitation for fee-for-service rates. Any contractual arrangements intended to cover liabilities or provide health care services must be filed with the commissioner in final form with signatures of the parties to the agreement before the initial Certificate of Authority will be issued. In cases where identical contracts are used for several providers, the names of those who have signed the contract is sufficient.
    11. A summary of how administrative services will be provided, including the size and qualifications of the administrative staff and the projected cost of administration in relation to premium income. If management authority for a major corporate function is delegated to a person outside an organization, the business plan shall include a copy of the contract. The contract shall include the services to be provided, the standards of performance for the manager, the method of payment including any provisions for the administrator to participate in the profit or loss of the plan, the duration of the contract, and any provisions for modifying, terminating, or renewing the contract. Contracts for delegated management authority shall be filed with the commissioner under s. 611.67, Wis. Stat. The commissioner may disapprove a contract only if the commissioner makes one of the findings specified in s. 618.22, Wis. Stat.
    12. A summary of benefits to be offered enrollees including any limitations and exclusions and the renewability of all contracts to be written, and rates and classes of subscribers.
    13. A summary of the quality assurance standards required by s. 609.32, Wis. Stat., that are adequate to identify, evaluate and remedy problems related to access to, and continuity and quality of, care. The standards shall address at least all the following:
      1. An ongoing, written internal quality assurance program
      2. Specific written guidelines for quality of care studies and monitoring
      3. Performance and clinical outcomes-based criteria
      4. A procedure for remedial action to address quality problems, including written procedures for taking appropriate corrective action
      5. A plan for gathering and assessing data
      6. A peer review process
      7. Processes for credentialing and recredentialing participating providers

  13. Affiliated Organizations - If part of a Holding Company System:

    1. Copies of all management, exclusive agency, administrative services, or other operating contracts with affiliates or sponsors.
    2. A copy of the latest prospectus of any affiliate required to file under the Federal Securities Act.
    3. A copy of the organization chart showing the relationship and percentage of ownership among affiliated companies and a brief description of the principal business of affiliates within the organization.
    4. Financial statements of any controlling affiliates or sponsors, including a balance sheet as of the end of each fiscal year, and an operating statement for each year for the most recent three years.

  14. Financial Forecast (Required) - A projection of the anticipated operating results of the corporation at the end of each of the first five years of operation, based on reasonable assumptions of enrollment, loss experience, premiums and other income, administrative costs, operating expense and acquisition costs, including any assumptions used in preparing financial projections and a summary of feasibility studies or marketing surveys which support the financial projections. The projections should include a projected break-even in terms of income compared to disbursements and enrollment and the method for funding accumulated losses until break-even is reached.

    The projections should include proforma balance sheet, statement of revenues and expenses, cash flow, projected risk-based capital, and compulsory and security surplus. Use the following link to calculate compulsory and security surplus. Compulsory and Security Surplus Calculation

For those items that are designated as required, there will need to be a document submitted for that item.  If no document is submitted, the filing will fail.


Insurers may not solicit business or market a plan unless their policy forms have been approved by the Division of Market Regulation and Enforcement of OCI.

The forms filing procedure is described in the Information for Newly Licensed Health Maintenance Organizations section, along with information on marketing, soliciting, advertising, underwriting, and grievance procedures.

Questions about policy forms, premium rate filings, and marketing practices should be addressed to:

Division of Market Regulation and Enforcement
Rates and Forms


Anyone who markets for the insurer must be licensed as an agent and appointed with OCI as a representative for the company.

Questions about licensing agents should be addressed to:

Agent Licensing Section
Division of Market Regulation and Enforcement
(608) 266-8699

Section 609.96, Wis. Stat.

  1. Minimum Capital and Permanent Surplus - The minimum initial surplus requirement shall be at least $750,000.

  2. Initial Expendable Surplus - The initial expendable surplus requirement shall be operating funds sufficient to finance any operating deficits in the business and to prevent impairment of permanent surplus.  To determine the adequacy of such funds the commissioner shall take into account reasonable projections of enrollments, claims and administrative costs, financial guarantees given to the organization, the financial condition of any guarantors, and any other relevant information.

  3. Amount of Stated Capital - Section 180.16, Wis. Stat., applies to stock corporations.

  4. Insolvency Protection for Policyholders - Each HMO seeking licensure under ch. 611, Wis. Stat., must demonstrate that in the event of insolvency:

    1. Enrollees hospitalized on the date of insolvency will be covered until discharged; and
    2. Enrollees will be entitled to similar, alternate coverage which does not contain any medical underwriting or preexisting limitation requirements.
  1. Setting Greater Amounts - The commissioner may set greater amounts for permanent surplus, expendable surplus, and deposits or letter of credit on finding that the financial stability of the organization requires it.
  1. Financial Guarantees - Financial guarantee information should include a summary of all financial guarantees by providers, sponsors, controlling affiliates, or parents, or any other guarantee which is intended to ensure the financial success of the plan. Such guarantees include, but are not limited to, hold-harmless agreements by providers, solvency insurance, reinsurance, or other guarantees.


When filing the application electronically, the following will need to be provided on the electronic form, in addition to the above items:

  • Application Information
    1. Filing Type: Select the type of filing that is being made (i.e. Change in Control, Conversion, Merger, Mutual Holding Company, New Company, Redomestication).
    2. Application Type: This is applicable to only the "New Company" type filing. Select what type of application is being applied for.
    3. Lines of Business: This is applicable to only the "New Company" type filing. Select which lines of business are being applied for.
    4. Company Details: This includes various information about the company: name, incorporation information, mailing address, statutory home address, etc.

  • Application Contacts: primary (for questions about the application) and secondary contacts

When all information is gathered, use the following link to submit your application.

Proceed to Application​  


A Designation of Registered Agent for Service of Process form (OCI 12-014) is available to be downloaded below.

Designation of Registered Agent for Service of Process
Fill and Print Version

Wisconsin Insurance Laws and Regulations


A link to the NAIC Company Code Application form is provided below for your convenience.

NAIC Company Code Application


Note:  The following is a link to the administrative code:

The following information applies to insurers operating as health maintenance organizations and addresses frequently noted problems. Insurers are encouraged to review chs. 600 to 646, Wis. Stat., and Wisconsin Administrative Code, chs. Ins 1-57, before drafting policy forms or developing marketing campaigns in Wisconsin. Chapter 609, Wis. Stat., and chapter Ins 9, subch. III, Wis. Adm. Code, contain specific requirements for health maintenance organizations. Filed policy forms are available electronically on the OCI website at Insurers may find it helpful to review approved forms before drafting their own documents.


    1. Newly licensed HMOs should be aware that there are strict requirements regarding advertising and marketing practices in Wisconsin. See s. Ins 3.27, Wis. Adm. Code.
    2. HMOs may not advertise specific benefits or rates or accept applications until policy forms (and rates, when applicable), are filed with OCI. Advertisement is broadly defined in s. Ins 3.27 (5), Wis. Adm. Code. If you are contemplating marketing activities prior to approval of your forms (and rates, when applicable), you may wish to contact the Bureau of Market Regulation at for further information.
    3. In most cases, HMOs must use licensed insurance agents to market policies. See s. 628.02, Wis. Stat., for the definition of who is considered an agent.


    1. Forms must be filed under s. 631.20, Wis. Stat., and s. Ins 6.05, Wis. Adm. Code. The rule outlines the filing procedure.
    2. All individual policy forms and group certificate forms must be in simplified language. A Certificate of compliance and readability is required by s. Ins 6.07, Wis. Adm. Code.
    3. Form and rate filings should be filed electronically through the System for Electronic Rate & Form Filings (SERFF). Information about the SERFF system and login for SERFF users is available at .
    4. For group policy forms submit the following (specific filing rules and instructions are available in SERFF):
      1. Master policy
      2. Certificate
      3. Policyholder application
      4. Certificate holder enrollment form
    5. For individual policy forms submit the following (specific filing rules and instructions are available in SERFF):
      1. Policy
      2. Riders, endorsements (if any)
      3. Policyholder application
    6. For rate filings, filing instructions are available at and on SERFF for the following:
      1. Comprehensive health rate filings
      2. Credit life and disability insurance, individual accident and health insurance (other than ACA), long-term care insurance, and/or Medicare supplement
      3. Dental rate filings

    Subchapter 6 of ch. 632, Wis. Stat., includes the specific requirements and restrictions for HMO policy forms. Policy Form checklists that list contract and mandated benefit provisions required in policy forms filed in Wisconsin are available at Questions about the applicability of a contract provision to a particular policy may be sent to for assistance before drafting your policy forms.


    1. If the insurer plans to underwrite, the insurer should review ss. Ins 3.28 and Ins 3.31, Wis. Adm. Code, the restrictions on use of genetic test results in s. 631.89, Wis. Stat., and HIV test results in s. 631.90, Wis. Stat.
    2. Replacement forms - applies to replacement of individual policies only. See s. Ins 3.29, Wis. Adm. Code.

    Section 601.42, Wis. Stat., requires that insurers respond to complaints received from OCI. OCI has an electronic process for notifying and communicating with insurers about complaints. This requires that insurers create an account in order to access the state of Wisconsin's Web Access Management System (WAMS). Information about creating a WAMS account is available at devon.wis​​ .


    Insurers are required to keep records of complaints and grievances for three years, and to file an annual report summarizing the grievances each year: ss. 632.83, Wis. Stat., and s. Ins 18.06, Wis. Adm. Code. Additional information about the grievance reporting process is available at

    Health insurers are also required to annually file reports regarding their managed care activities. Instructions for filing the following reports are available at ​

    • Certification of Managed Care Plan Type (s. Ins 9.40 (8), Wis. Adm. Code)
    • Quality Assurance Plan (s. Ins 9.40 (2), Wis. Adm. Code)
    • Certification of Preferred Provider Plan Same Service Provisions (s. Ins 9.25 (6), Wis. Adm. Code)
    • Certification of Access Standards (s. Ins 9.31 (1), Wis. Adm. Code)

Direct questions to (include your name, phone number, and email address).